Next-generation retinol-alternative technologies to address signs of aging.

Targets: Signs of aging, textural irregularities, uneven skin tone

Suited to: All skin types

Format: Emulsion

Granactive Retinoid 2% Emulsion is a creamy serum that targets visible signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid improves the appearance of fine and dynamic lines that arise from a loss of collagen and elastin, while evening skin texture and tone. What’s more, this advanced ingredient is not only proven to deliver comparable visible results to retinol; it’s less likely to cause irritation.

Granactive Retinoid is a trademark of Grant Industries. Neither DECIEM nor The Ordinary is affiliated with Grant Industries.

Note: Once opened, this formula should be refrigerated and used within a three-month period.

Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne.

Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.

Category: Skincare

Name of Mfg / Brand: Estée Lauder Companies

Address of Mfg / Brand: Estée Lauder Companies INC,767,fifth Avenue,New York,10153,United States of America

When to use: Night Product Directions: Apply a few drops to the face in the evening.
Do not use with other retinoid products.
Use sun protection during the day.
Refrigerate after opening.
Note: If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.Patch Test: Patch tests are an easy way to help predict if you may experience a negative initial reaction to a new product. It is recommended to perform a patch test before incorporating any new product into your regimen. The brand has outlined a general method for conducting your own patch test below based on the type of product. Apply a small amount of the product onto a clean area of skin on the upper forearm.
Keep the area dry.
If the product has a specified duration of use, rinse off after this time has elapsed. Otherwise rinse off after 24 hours.
If any redness, burning, itching, blistering or irritation is observed at any time throughout the test, do not use the product.