Plum 2% Alpha Arbutin & Hyaluronic Acid Face Serum is a lightweight serum that fades tan & reduces pigmentation in just 14 days. Alpha Arbutin is a gentle active that is considered safe for all skin types, including sensitive skin. It effectively helps fade sun spots, diminishes the appearance of melasma i.e. darker patches on the skin and post-inflammatory hyperpigmentation. With the hydrating hyaluronic acid, it leaves the skin plump, resulting in a smoother, supple appearance. The addition of zesty yuzu lemon and licorice further brightens skin and evens out skin tone.

Features:

• Fades Tan & Pigmentation In Just 14 Days: Alpha Arbutin is a gentle ingredient known for its ability to control pigmentation and reduce the visibility of sun spots. With 2% skin-friendly concentration in the serum, it regulates melanin production & effectively minimizes the appearance of melasma (i.e. darker patches on the skin).
• BOOSTS HYDRATION: Hyaluronic Acid, the super hydrator, plumps and nourishes your skin. With its incredible ability to retain up to thousand times its weight in water, it provides intense hydration, boosts skin elasticity & strengthens skin barrier for a youthful, supple appearance.
• BRIGHTENS & REFINES SKIN TEXTURE: This serum is also infused with the goodness of yuzu lemon that helps brighten skin, fade dark spots and give a more refined skin texture.
• SOOTHES, EVENS SKIN TONE: This serum contains licorice root extract, which is a proven soothing, anti-inflammatory agent that also helps disperse melanin pigment, resulting in a more even skin tone.

About the Brand: “Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.