More than meets the nose. This captivating Jovan fragrance is an addictive combination of earthy richness from Himalayan cedarwood and the revitalizing freshness of vetiver. The woody tones of this Eau de Parfum leave a lasting impression that is designed to attract. You know you wood.

About the Brand: The brand was founded by two American businessmen in 1972, ?the era of sexual revolution.? At its core, Jovan has always been about attraction and freedom. The cultural shift, political correctness and evolving values of the younger generation have moved consumer desires to something deeper than pure attraction - a connection. Jovan fragrances bring people together by creating new connections. In creating these connections with others, we create a greater connection with ourselves. ?Jovan’s unique olfactive signature is inspired by musk and patchouli oil. Jovan fragrances were formulated to work with your body’s chemistry to create a scent that’s irresistible and uniquely YOU.? Dual gender brand with Jovan Musk being the best-selling musk fragrances in broad distribution since the brand’s launch in the 70s.? Entry level price point brand.?