Activate your mornings with the gold standard multi-hyphenate brightening serum.

Packed with 15% stabilized Vitamin C complex, along with 10 + potent actives like Vitamin E, Ferulic Acid, Niacinamide, Hyaluronic Acid, and Ayurvedic superfoods Turmeric and Ashwagandha, it's designed to bottle the benefits of multiple serums into one targeted super-serum. Our formulation helps brighten, repair, and hydrate your skin, while diminishing dark spots. The result? A radiant, glowing complexion that shines from within.

Benefit:

• Enhanced Stability: Bid farewell to worries about oxidation. Our advanced formula ensures that your Vitamin C remains potent and effective, maintaining its efficacy from the first drop to the last.
• Optimal Absorption: Say hello to deeper penetration. Our innovative blend boasts dramatically enhanced skin penetration, allowing it to target imperfections at their core for transformative results.
• Boosted Antioxidant Protection: Experience superior defense against environmental stressors. Our unique combination not only brightens and evens skin tone but also provides unparalleled antioxidant protection, safeguarding your skin from premature aging and damage.

About the Brand: We were born from a celebration of our Indian heritage and 5000 years of knowledge handed down generation to generation by our Mothers. We grew with our community of wild disruptors, proud voices and passionate beauty advocates. Our consciously crafted formulations marry clinically proven actives with generational wisdom uniting in our Ayurvedistry formulations that prioritise skin and hair health and address the needs of our community - amplifying glow, owning our complexions and promoting luscious hair. Our products represent every person left out of the beauty conversation. We support you!" Diipa Buller-Khosla, founder, activist and influencer

USAGE & STORAGEUSAGE: First thing's first - 15% Vitamin C is ultra-powerful, so we recommend testing the product on a small area before full application and potentially starting with every other day usage based on sensitivity.Then, after cleansing, apply our gold standard Sunrise Glow Serum in the morning and before moving on to moisturizer. Go ahead, be generous - we've specifically formulated this serum for the face, neck and body. We suggest giving it some time to fully absorb into the skin before heading out the door and exposure to the sun.STORAGE: Keep it fresh! Our ingredients are happiest when stored in a cool, dark place and pack the most punch when used immediately. Due to the nature of pure L-Ascorbic Acid (Vitamin C), it's best to keep the product away from direct light (sunlight or otherwise) or any heat source. We also recommend keeping it away from moisture or water. After the first use, feel free to store in a standard refrigerator to help maintain the serum's potency and effectiveness.WHAT TO EXPECT: Such a high level of Vitamin C, while wildly effective, can cause a shift in color from milky, pale yellow to rich orange. Not to worry if that happens as it is natural for such a high concentration of Vitamin C. To minimize those shifts (especially in warmer temperatures) and help our ingredients stay fresh, store in a cool, dark, dry place like a fridge.If your serum's texture feels lighter than expected, or to reactivate the infamous "indē wild glow," simply empty the pipette fully before affixing the cap, and then shake the bottle to give the ingredients a chance to (re)mix and mingle.Notice a slight tingling? To acclimate your skin to the Vitamin C, start using it twice a week in the morning mixed with your moisturizer. If you aren't experiencing any redness or stinging the next day, bump it up to every other day-and then every day (before your moisturizer) if your skin can handle it.