What is tooth sensitivity? Tooth sensitivity occurs when enamel that protects our teeth gets thinner or when gum recession occurs, exposing the underlying surface, the dentin thus reducing the protection to the root and nerves. When such teeth come in contact with something hot, cold, or sweet, sensations are carried directly to the nerves causing painful sensitivity.

Causes for enamel wear and tear: Aggressive brushing, tooth grinding, teeth erosion.

Causes for gum erosion: Aggressive brushing, ageing, gum disease.

Colgate sensitive plus toothpaste, with its exclusive Pro-Argin technology provides instant and lasting relief from tooth sensitivity with regular use. It works from the very first use by helping block open tubules to protect sensitive teeth which builds long lasting protection against sudden shocks of pain. Use it by applying the toothpaste directly on the sensitive teeth for instant relief.

How to use: Use it like a regular toothpaste, twice a day. Apply directly on sensitive teeth directly for instant relief.

It is recommended that you use a toothbrush specially designed for sensitive teeth along with this Colgate Sensitive Plus toothpaste. You can explore the Colgate Gentle range of toothbrushes. Colgate is India's Most Trusted oral care brand and is IDA certified. This toothpaste is 100% vegan, sugar-free and gluten-free.This toothpaste is made in India, in our manufacturing unit that is awarded with True Zero Waste Platinum Certification.

Features:

• Toothpaste with Pro-Argin technology that provides instant and lasting relief from tooth sensitivity
• Helps block open tubules to protect sensitive teeth
• Leaves you with healthy gums and a pleasant smile
• Colgate range of toothpastes are 100% vegetarian
• This toothpaste is IDA certified
• Free from sugar and gluten; 100% vegan
• Offer: Buy 1 and get 1 free

About the Brand: Trusted by millions across the world, Colgate-Palmolive is a global household and consumer care brand producing safe and effective personal care products. From oral care to personal care, from home care to pet nutrition, Colgate-Palmolive makes the products that make you smile. Colgate is No.1 toothbrush and toothpaste brand , offering quality oral care products, including toothpastes and toothbrushes, as well as expert dental health information.

Consumer Affairs: For product related feedback please reach out to Colgate Consumer Affairs on consumeraffairs_india@colpal.com OR Call on -1800-225599.