Introducing new! Anastasia Beverly Hills Lip Velvet, a velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear and a smoothing lip finish that allows you to line and apply with a multifunctional, teardrop-shaped cushioned wand.

Shade Description:

• PURE HOLLYWOOD Pale mauve nude
• PEACHY NUDE Light peachy nude
• KISS Rose petal pink
• CRUSH Soft beige
• PEACH AMBER Deep warm peach
• PARCHMENT Peachy brown

About the Brand: Anastasia Beverly Hills Romanian-born beauty entrepreneur Anastasia Soare, launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. Soare was first to introduce brow shaping followed by a product line based on her patented Golden Ratio Eyebrow Shaping Method and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularized through customer relationships with some of the world's most recognizable faces, the "brow revolution" she ignited has become a landmark contribution to beauty history In 2014, ABH debuted its new color makeup line on Instagram, cultivating a relationship with a community of customers focused on product education, artistry, and responsiveness in delivering the "ultimate polished look" for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.