The Matte Up primer as the name suggests mattifies the skin and provides a natural smooth finish for up to 12 hrs. The oil-free formula provides stunningly smooth coverage, fills pores and enhances the appearance of bare skin

It contains Niacinamide and Zinc, which help smooth the face, reduce dullness, balance oil production and prevent acne, while still remaining hydrating.

About the Brand: We give you MAKEUP WITH NO STRINGS ATTACHED. Let's face it, we can't live without makeup and we shouldn't have to either. Why should it be a choice between synthetic or natural, lab-made or handmade, healing or feeling good? It's about a balancing act with smart decisions and clever choices. Makeup that gives you long-term benefits. Makeup that feels just as good as it looks.