The release of Tabac Wild Ride in 2022 will make it the first fragrance concept for young new users, capturing the spirit of the Tabac Original core values and hitting the Zeitgeist with a “young, wild, and free” character.

From the olfactory experience to the packaging design, the men’s fragrance category has been reimagined. The result is a special fragrance that shifts between classic masculine and totally unexpected notes. It's aluminum flacon also gives it an innovative look and feel on the fragrance shelf. Captivating freshness with a unique aroma A citrusy-woody-aromatic fragrance with vibrant intensity - this is Tabac Wild Ride.

Even the individual components of the fragrance give you a sense of how explosive and captivating the blend is: the sweet yet tart sparkle of the apple, the vibrant spiced notes of cardamom, and the exquisite geranium oil, known for its invigorating effect, blend the fragrance perfectly into its top note. The natural note of the unusual, tart-fresh tree resin Elemi SFE in combination with spicy moss and sensual amber dance in the heart note, before the balmy incense, woody vetiver, and mystical patchouli celebrate an adrenaline-fueled finish - truly a fragrance that has it all!

Eye-catching packaging design: The innovative design of Tabac Wild Ride is a bold visual statement - casual, confident, and high quality. The box and flacon immediately catch the eye thanks to the bright, bold red with black elements. The vegan fragrance is contained in a sustainable flacon made of recycled aluminum. The stylish metallic look highlights the new, clean Tabac logo. The clip closure is another highlight that lets you start your fragrance adventure with just one click. This solid design is perfectly suited to everyday use, and the traces left from adventures past turn it into your very own trophy.

Fragrance Notes:

• Top Notes: Apple, Cardamom, Geranium
• Heart Notes: Elemi SFE, Moss, Amber
• Base Notes: Incense, vetiver, Indonesian, Patchouli

Fragrance Family: Earthy and Woody

About the Brand: The unmistakable fragrance of Tabac Original underscores an individual aura of subtle masculine grooming.

Tabac - expansion of the fragrance brand; authentic, masculine, and powerful: Tabac has been one of the most successful fragrance brands for men since 1959 and has a true heritage. The products from Tabac Barber Shop at Home also offer one of the most extensive shaving, fragrance, and care ranges for men.