Create a base by brushing a sheer, neutral color on your eyelids, up to your brow bones.
Sweep your main shade on the lids only, then contour your eyes by applying the darkest eye shadow shade on the hollows of your eyes (blend!).
Alternately, concentrate your eye shadow color at the lash line for bold definition.
Use accent shade on your outer corners for a smoky effect, or highlight the inner corners with the lightest shade to help fake 8 hours of sleep.