Clinically backed, results-driven, and designed for skin that deserves the best. 10% vitamin C fades dark spots & pigmentation, while 1% ceramide complex restores your skin barrier. 3% niacinamide refines texture, 1% hyaluronic acid deeply hydrates & calendula extracts calm & heal. Gentle yet powerful, it’s vitamin C made easy-for beginners, sensitive skin, and pros alike.

Features:

• Science-Backed Glow: Powered by 10% vitamin C & 3% niacinamide, this dynamic duo works to fade pigmentation & smoothen skin tone. Vitamin C (Ethyl Ascorbic Acid) is an antioxidant that inhibits tyrosinase activity, minimizing melanin production & shielding skin from free radical damage, while niacinamide supports cell turnover, helping to fade dark spots & refine texture. The result? Skin that looks visibly more even, clearer, & glowing.
• The ultimate barrier builder: 1% ceramide complex is a blend of 5 ceramide complex (EOP, NG, NP, AS, AP) that work to reinforce, repair & protect your skin’s barrier. By shielding against environmental stressors & locking in moisture, it helps restore balance, improve hydration & leaves your skin feeling soft & smooth.
• Plump, soft, hydrated: 1% hyaluronic acid is a powerful humectant that draws in moisture & locks it in, delivering deep hydration that keeps skin looking plump & refreshed. With the ability to hold up to 1,000 times its weight in water, it ensures long-lasting hydration for smooth, supple & well-nourished skin.
• Your skin’s soothe operator: Known for its anti-inflammatory & healing properties, calendula extract helps soothe irritation, reduce redness & support skin recovery, leaving your skin feeling comforted & refreshed.

About the Brand: “Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.