Switch to the bright side with Plum's 2% Niacinamide & Rice Water Gel Cream! This superlight, oil-free gel moisturizer is packed with the right blend of 2% Niacinamide & Rice Water extract to help brighten skin & fade blemishes. Additionally, the formulation contains Matmarine™ - it’s a unique biotech ingredient that is known to reduce the appearance of extra shine. To top it off, it’s also infused with Cactus Water that hydrates skin and supports a healthy skin barrier. What’s more? You’ll get to experience a unique gel cream texture that feels light on skin, absorbs fast and leaves a non-greasy, non-sticky after-feel. This moisturizer suits all skin types. In fact, it’s dermatologically tested, clinically proven to provide 2x hydration and brighten skin in 2 weeks* (minus the greasiness, ofcourse!)"

Features:

• Brightens Skin In 2 Weeks:No empty promises here. Just clinically proven. The 2% Niacinamide (Vitamin B3) in the formula helps brighten skin, target blemishes and fade post-acne marks, while rice water works to improve texture and maintain a smooth, supple feel.
• All-day, oil-free hydration:Our specialist gel formula delivers all-day hydration without the greasiness. It instantly hydrates and is also clinically proven to offer 2x the hydration. Supercharged with antioxidant rich Cactus Water (derived from prickly pear cactus), it supports the skin's natural ability to store moisture for a healthy skin barrier.
• Controls excess shine:Matmarine™ is a unique biotech ingredient that works to keep excess sebum in check while keeping your skin perfectly hydrated. It's all about achieving that balance!
• Made with love: FDA Approved | Stability Tested | Paraben-Free | Fragrance-Free | Cruelty-Free | 100% Vegan | For All Skin Types

About the Brand: Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.