Plum 2% Encapsulated Salicylic Acid Face Serum, with Encapsulated Salicylic Acid, Cholorophyll, Prickly Pear & Blueberry extract helps fight active acne, regulate sebum (oiliness) and calm inflammation. 2% Encapsulated Salicylic Acid penetrates pores to clear excess oil, thereby fighting acne, whiteheads & blackheads. Encapsulation technology ensures sustained release of salicylic acid to the skin, making it more effective & stable. It is also supercharged with Chlorophyll, a green pigment found in plants that calms skin inflammation and minimizes appearance of pores. Antioxidant & amino acid-rich Prickly Pear extract deeply moisturizes skin and makes it firmer, while Blueberry extracts help keep the skin plump & soft.

Features:

• Fights Active Acne & Controls Oil: Salicylic Acid is a BHA (Beta Hydroxy Acid). Since it is oil-soluble, it penetrates deep into the skin and clears clogged pores. Encapsulation technology ensures sustained release of salicylic acid to the skin, making it more effective & stable.
• CALMS INFLAMMATION: Chlorophyll, a green pigment found in plants, has antimicrobial and anti-inflammatory properties to help fade blemishes and soothe redness. It also minimizes pore size and helps improve the overall skin texture.
• HYDRATES SKIN :The serum is infused with Prickly Pear Cactus Extracts - it is a potent antioxidant, rich in amino acids. It moisturizes skin and stengthens the skin barrier. It also stimulates collagen production and prevents premature ageing. Blueberry extracts in the formula also help keep the skin plump & soft.

About the Brand: “Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges.Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.