Discover IT Give your eyelashes superhero powers with Superhero Waterproof Mascara, your favorite volumizing mascara - now waterproof! Your lash-plumping mascara gives you super volume, length and elastic stretch, plus it features:

• 24HR waterproof wear
• 20x more volume and 41% more visible length vs. your natural lashes
• Lifeproof formula resists smudging, sweat, flaking and humidity

Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. Plus, when you're ready to take it off, your waterproof mascara easily removes with an oil-based makeup remover without pulling or tugging.

Features:

• Volumizing waterproof mascara for super volume, length and elastic stretch
• 24HR and waterproof wear
• 20x more volume and 41% more visible length vs. your natural lashes
• Lifeproof formula: resists smudging, sweat, flaking and humidity
• Patent Pending Super formula
• Volume Resin Wax provides buildable volume without clumping for maximum lash impact.
• Flexible Lifeproof Layer coats lashes to resist water, humidity and sweat without a crunchy feel.
• Easy Removal Technology dissolves in the presence of an oil-based cleanser.
• Lash-Changing Power Brush for maximum reach, lift, separation and curl
• Super black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat

About the Brand: The mission is to empower everyone to look and feel their most beautiful and confident. With the help of clinical insights and expertise from plastic surgeons and dermatologists, they create innovative skincare and makeup solutions for top skin concerns including redness, large pores, and wrinkles. Every product is designed to work for all skin tones and skin types - even the most sensitive skin. After all, it was IT Cosmetics founder Jamie Kern Lima’s struggle with rosacea and sparse brows that led her to create what is now a top global beauty brand because of You!