A new color statement: Discover the blurring effect of Givenchy Le Rouge Interdit Cream Velvet, the new cream matte lipstick with high-impact color. Offering 12-hour hydration***, the ultra-sensorial formula envelops your lips in 12-hour wear** and comfort*. The first Givenchy cream liquid lipstick to combine an imperceptibly light velvety film with incredible color payoff.

A new fashion accessory by Givenchy: The new Le Rouge Interdit Cream Velvet features a modern couture cap crafted from genuine black leather and a transparent glass bottle with a black gradient finish. Embellished with a silver 4G emblem, the case echoes the Givenchy logo inspired by couture House. Made using glass and 30% recycled plastic in its cap, the packaging is part of the approach to reducing the fossil virgin plastic consumption by 30% by 2025 (vs. 2017).

A vibrant range: Available in 13 highly pigmented shades designed in collaboration with Thom Walker. For a matte blurry effect that suits every skin tone.

• 09 Beige Sable – A neutral beige nude with a hint of pink, for natural lips.
• 10 Beige Nu – A warm-toned beige nude to enhance the natural beauty of your lips.
• 12 Beige Doré – A golden-toned beige nude for naturally luminous lips.
• 15 Nude Ambré – A delicate warm nude enhanced with soft rosy tones.
• 27 Rouge Infusé – The Givenchy signature dusky pink suffused with reddish tones.
• 31 Rouge Flamboyant – A vibrant and intense red with brick undertones.
• 34 Rouge Safran – A deep earthy orange infused with burnt saffron and a hint of red.
• 36 L'Interdit – The iconic bright and vibrant pure red, a true Givenchy icon.
• 37 Rouge Grainé – A rich, passionate and universally-flattering red. A Givenchy best-seller.
• 41 Brun Erable – A brick brown with pink undertones to enhance every skin tone.
• 42 Violet Velours – Vivid plum and dusky pink meet to create a cool-toned wine-red.
• 51 Brun Cuivré – A light brown with warm undertones, delicately infused with copper.
• 53 Brun Délicat – A soft brown infused with powdery pink.

*Instrumental test on 25 women

**Self-scoring assessment on 25 women

***Instrumental test on 32 women

About the Brand: Givenchy is a French brand that is best known for making haute-couture clothing, perfumes, accessories, and cosmetics as well. Started in 1952 by French designer Hubert de Givenchy, the house of Givenchy is a member of the Chambre Syndicale de la Haute Couture et du Pret-a-Porter and is owned by the LVMH luxury group.