The scent of fresh and powerful masculinity for a self-confident leader.

Fragrance Notes:

• Top Notes: Lemon
• Heart Notes: Violet Leaves
• Base Notes: Leather Accord

Fragrance Family: Woody & Earthy

About the Brand: In 1978, Renzo Rosso started Diesel with the intention of creating the world’s most innovative denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor. In 1978, Renzo Rosso started Diesel with the intention of creating the world’s most innovative denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.