Mattifying primer to minimize the look of pores

You know that dreaded late afternoon makeup meltdown? Yeah, we’ve all been there. But if feelin’ like an oil slick gives you the ick, then we’ve got just the thing and then some. This lightweight primer does it all: blurs the look of pores, helps makeup stay put, and instantlyabsorbs excess oil for a lasting natural-matte finish. And thanks to some star ingredients, the more you use it, the better your skin looks. Mattified AND damn good skin? Better get used to it.

• Silky-smooth texture: Feels like liquid silk, glides effortlessly over skin, and absorbs quickly
• Soft & supple: Skin feels velvety-soft to the touch
• Prime over time: The more you use it, the better your skin look

DID YA KNOW [FUN FACT]

1 The POREfessional product is sold every 7 seconds!*****

*****Global Internal Benefit Sales, Jan-Dec 2023

TRIED & TESTED [CLAIMS]

• 12-hour pore-refining*
• 8-hour mattifying**
• Hydrating
• 95% said it instantly blurs the look of pores***
• 98% said it keeps shine in check all day***
• 96% said skin looks visibly improved over time****
• Makeup is smudge-proof & sweatproof

*instrumental test on 25 participants

**instrumental test on 31 participants

***self-evaluation by 114 participants after 1 week

****self-evaluation by 114 participants after 4 weeks

About the Brand : Founded by twin sisters Jean and Jane Ford in the 1970s, Benefit Cosmetics embraces the fun side of beauty and is guided by the belief that makeup doesn't have to be serious to look good. From cult favourite lip tints and mascaras to all the brow products you could need, Benefit Cosmetics has quick fixes for all your beauty dilemmas.