Your SPF’s glow-up. Hydra Prime SPF 50 is a multi-tasking daily SPF 50 that hydrates, primes, and protects all skin tones. Clinically shown to reduce fine lines, boost moisture by 57%*, and improve texture and tone with a smooth, radiant finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it - makeup optional.

Features:

• Daily, Lightweight, Broad-Spectrum Spf 50 Breathable, Barrier-Strengthening Primer And Sunscreen Forms An Antioxidant Shield To Protect From Environmental Stress Clinically Proven To Improve Skin Tone, Hyperpigmentation, Texture, And Signs Of Aging Blurs And Smooths The Appearance Of Uneven Texture And Fine Lines Preps And Primes Skin For Smooth, Perfected Makeup Application Silky Texture Blends Invisibly With No White Cast, Residue, Piling Or Greasy Feeling Microbiome-Friendly By Creating A Balanced Environment For Optimal Skin Health Multi-Tasking Formula Boosts Moisture Levels, Refines Texture, And Provides Sun Protection Uplifting Citrus Scent With Fresh, Herbaceous Undertones Wear Alone For A Smooth, Radiant Look Or With Makeup For Staying Power Without Disruption
• Suitable For All Skin Types And Tones Housed In Luxe, Travel-Ready Packaging Vegan, Cruelty-Free, Paraben-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free, Gluten-Free
• Clinically Tested, Dermatologist Tested And Noncomedogenic

Highlighted Ingredients :

• Niacinamide Helps Blur The Look Of Dark Spots And Refines Surface Texture.
• Ectoin Helps Strengthen Skin’S Barrier, Keeps Skin Hydrated And Defends From Environmental Stress.
• Beet Root Helps Improve The Look Of Skin Texture And Helps Retain Moisture.
• Bisabolol Helps Soothe And Calm Sensitive Skin.
• Acetyl Zingerone Helps Reduce Redness, Fine Lines And Signs Of Aging.

Clinical Results :

*In An 8-Week Independent Study With 32 Women:

100% showed up to 57% more moisture instantly* 100% saw fine lines and wrinkles visibly soften in 4 weeks*

97% showed improvement in moisture levels after 18 hours*

81% saw dark spots fade*

USER PERCEPTION CLAIMS :

96% saw no white cast, no greasy feel*

90%+ said it layered well under makeup*

80%+ saw smoother, more even-toned skin* AFTER 18 HOURS OF WEAR:

100% agreed the product is easy to blend*

100% agreed the product feels more like a moisturizer than an SPF*

96% felt it was easier to apply an even coat of foundation after using this primer*

96% agreed the primer makes it easier to apply foundation after* 96% agreed the product has the perfect amount of grip to lock in makeup*

93% agreed this primer keeps their skin hydrated all day*

90% agreed their makeup lasted longer with the primer*

90% felt their skin tone and texture looked more even after application*

90% agreed their makeup looked intact 18 hours after application*

87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars*

Proven to increase the wear of ABH Impeccable foundation for up to 16 hours*

*In an 8-week independent study of 32 women

About the Brand: !!!Anastasia Beverly Hills !!! Romanian-born beauty entrepreneur Anastasia Soare, launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. Soare was first to introduce brow shaping followed by a product line based on her patented Golden Ratio Eyebrow Shaping Method and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularized through customer relationships with some of the world's most recognizable faces, the "brow revolution" she ignited has become a landmark contribution to beauty history In 2014, ABH debuted its new color makeup line on Instagram, cultivating a relationship with a community of customers focused on product education, artistry, and responsiveness in delivering the "ultimate polished look" for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.

For optimal sun protection, apply 15 minutes before sun exposure.
Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).Blend into skin using fingertips.
Use more if applying to the ears, neck, and decolleté area.Apply daily as the last step in your skincare routine and before makeup (if any).Allow the formula to absorb into skin before applying makeup.
Re-apply at least every 2 hours for optimal sun protection benefits
.PRO TIPS: If you are using solely for SPF protection, we recommend the length of two fingers.
Squeeze sunscreen along the length of the two fingers-your index and middle fingers-from the base to the tip.
Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.
Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.